Design systems
Tokens that survive rebranding
How a small set of choices can keep an entire marketing site visually coherent.
Liner journal
Use the article system for design notes, release updates, build guides, customer stories, or the thinking behind your product.
Design systems
How a small set of choices can keep an entire marketing site visually coherent.
Content
Move from abstract claims to clear benefits, proof, and believable examples.
Motion
Use movement to guide attention and pace the story instead of decorating every element.
Performance
Review assets, metadata, accessibility, responsive layouts, and production output.

A good theme should support the product story before and after launch.